Tradeshows and conferences play an important role in the business world, so New York City-based That’s Nice LLC has developed a report on how to make these events successful. First, the marketing communication agency advises, qualify your visitors. Send out an an invitation mailer prior to the event, compile a list of the people you expect to see based on pre-event qualifying and customer/market knowledge and always arrive at the booth prepared. It is important to find out who each visitor is, w...